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I’m curious what kind of demographics are fueling the iGaming growth in Latin America. Younger audience? Tech-savvy? Sports bettors? If anyone has read a solid article that dives into the user side of things, send it my way!
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Thanks, I’ve been looking everywhere for user demographic info related to iGaming in LatAm. This article looks like it actually gets into the audience side of things instead of just market size. Appreciate the share — going to read through it now!
Great question — the user base in Latin America is one of the biggest drivers of the iGaming explosion. The Latin American iGaming Explosion goes into detail about who’s actually playing — mostly younger adults who are mobile-savvy, sports fans, and increasingly open to digital payments. The article https://ragezone.com/2025/02/18/the-latin-american-igaming-explosion/ talks about how user demographics are shaping the kinds of games and experiences being developed. There’s also a mention of cultural factors, like the popularity of soccer and live betting, that are fueling engagement. If you’re trying to understand the people behind the trend, this article paints a clear picture.